IMA uses #MnMined to build iron pride
IMA uses #MnMined to build iron pride
by Kelly Grinsteinner, Hibbing Daily Tribune
The Iron Mining Association (IMA) is on to Phase 2 of its statewide marketing effort, making sure Minnesotans’ understanding of the importance of mining and the mining industry is iron clad.
The goal? It’s simple.
“To build state pride in our iron mining industry,” said Kelsey Johnson, IMA president. “Minnesotans are proud to be home to 3M, Target and General Mills. We’re proud to be the birthplace of Bob Dylan, Prince, and Judy Garland. We are proud of our way of life – of our 10,000 lakes, our hockey hair, and even our snow.”